About us
Tension is an independent luxury streetwear label made for quiet confidence and considered style.
The name comes from the feeling that sits between two things at once: desire and distance, comfort and pressure, love and pride. That contrast is the point. We design pieces that look clean from a distance, but reward you up close — fit, fabric, and details that make it feel like more than “just a shirt.”
Our first drop is focused and intentional: Boxy Cuban style button-ups built for nights out, warm days, and that in-between season where you want to look put together without trying too hard.
We’re here for limited runs, better basics, and a brand that feels personal — not mass-produced.
Love me like I love you.
— Tension